Forge Launches Mentat, a First of its Kind AI Chat Bot
Forge’s Mentat enables any indie developer to have a marketing and distribution mentor with full knowledge of their game
SAN FRANCISCO – April 16, 2025 - Forge, the makers of the leading all-in-one self-publishing platform for indie games has announced the first of its kind AI chatbot designed specifically to help indie game developers with their marketing. Forge’s mission is to help Indie game developers accelerate their journey towards successfully publishing their game.
Through its carefully designed and proven ontology, Forge has been able to connect the best AI models in the market with always updated information primitives of Steam Game. This enables any game developer to directly engage with the familiar LLM prompt to access all the capabilities of building and publishing their game on Steam.
“Every indie developer aspires to successfully publish their game, and we have built the perfect companion to help them on their journey,” said Kun Gao, Founder and CEO of Forge. “Now, indie developers can directly interact with our LLM interface to ask domain specific questions and take action in game publishing, marketing, and distribution for Steam”
For more than a year, Forge AI has been building a clean and robust ontology around solving the marketing and distribution challenge that comes with publishing indie games on Steam. Today Forge Mentat is ready to help with any marketing and distribution task, from optimizing your Steam Game Page tags to quantifying the best social media channel for your game.
“Every first time indie developer goes through the time consuming challenge learning how to properly market and publish their game” said Horacio Nunez, Chief Operating Officer at Forge. “Forge Mentat greatly accelerates this effort by providing best-in-class expert knowledge distilled in a simple interface powered by your game’s Steam data.
Indie developers and marketers can go to https://forge.gg/mentat to onboard their game and tap into the most powerful AI models building for game marketing and publishing.
About Forge
Since launching in late 2023, Forge has partnered with hundreds of games, helping studios boost discovery, retention, and engagement through more than 25 million completed quests. Now, with Forge GameLink, Forge provides a centralized hub for any game to connect purchase, content, community, and launch a direct-to-consumer experience within minutes.
Founded by gaming pioneer Dennis “Thresh” Fong, Crunchyroll founder Kun Gao, and Cyence founder George Ng, Forge originated as a project within GGWP, an AI-powered game moderation platform that the team launched in 2020, Forge’s mission is to make user acquisition and community engagement accessible and effective for all developers, enabling them to focus on creating amazing games.
The platform launched in late 2023 with an $11 million seed funding round, co-led by Makers Fund, BITKRAFT Ventures, and Animoca Brands. Forge’s existing investors include industry-leading strategics such as Griffin Gaming Partners, Riot Games, and Sony Innovation Fund. Forge’s angel investors include gaming industry leaders Riot Games founder Marc Merrill, Twitch founders Emmett Shear and Kevin Lin, TSM founder Dan Dinh, Kabam founders Kevin Chou and Holly Liu, YouTube founder Steve Chen, Krafton CEO CH Kim, former Discord CMO Eros Resmini (The Mini Fund), and ESL founder Ralf Reichart.
Contacts
For press inquiries:
press@forge.gg
